Around the fourth quarter of last year, Coca-Cola launched an ad campaign to promote their product by having the UP jeepney owners put a life size figure of the Coke bottle on the roofs of their jeeps and the vibrant images and slogans on the vehicle's body. It was a smash at that time especially for the students who take these jeepneys to go from one building to another within the university.I no longer see them on the campus. Pardon my getting sentimental, but I can't help it with all the fare increases here and there. Some drivers charge a minimum of 8 pesos while some are pegging it at 8.50. Jeez! I wish they can all make up their minds. And I want the red jeepneys back.
