Tuesday, July 22, 2008

Colorful ride

Around the fourth quarter of last year, Coca-Cola launched an ad campaign to promote their product by having the UP jeepney owners put a life size figure of the Coke bottle on the roofs of their jeeps and the vibrant images and slogans on the vehicle's body. It was a smash at that time especially for the students who take these jeepneys to go from one building to another within the university.

I no longer see them on the campus. Pardon my getting sentimental, but I can't help it with all the fare increases here and there. Some drivers charge a minimum of 8 pesos while some are pegging it at 8.50. Jeez! I wish they can all make up their minds. And I want the red jeepneys back.

7 comments:

Hilda said...

I remember these! And I thought they were cool!

I also actually remember the time when jeepneys all over the metro were covered with artwork. Some were really fantastic. The color-coding's practical, but not very nice to look at.

kevin said...

i guess coke only launched it in QC. never had them here in valenzuela. at least, i didn't see 'em if they were here. nice capture.

Anonymous said...

i miss the old sarao jeeps. sana ibalik na sila

sher said...

how come we don't have them here? why, oh, why?

H said...

i think it was a good marketing idea to commission these jeepney operators. advertising for coke in exchange for a paint job. everybody wins! genius!!!

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