Around the fourth quarter of last year, Coca-Cola launched an ad campaign to promote their product by having the UP jeepney owners put a life size figure of the Coke bottle on the roofs of their jeeps and the vibrant images and slogans on the vehicle's body. It was a smash at that time especially for the students who take these jeepneys to go from one building to another within the university.I no longer see them on the campus. Pardon my getting sentimental, but I can't help it with all the fare increases here and there. Some drivers charge a minimum of 8 pesos while some are pegging it at 8.50. Jeez! I wish they can all make up their minds. And I want the red jeepneys back.
5 comments:
I remember these! And I thought they were cool!
I also actually remember the time when jeepneys all over the metro were covered with artwork. Some were really fantastic. The color-coding's practical, but not very nice to look at.
i guess coke only launched it in QC. never had them here in valenzuela. at least, i didn't see 'em if they were here. nice capture.
i miss the old sarao jeeps. sana ibalik na sila
how come we don't have them here? why, oh, why?
i think it was a good marketing idea to commission these jeepney operators. advertising for coke in exchange for a paint job. everybody wins! genius!!!
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